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    12
    Apr
    2012
    12:36pm, EDT

    Viva los veggies? Vegas restaurants gamble on vegetarian menus

    Cindi Avila

    Heirloom beet salad from Michael Mina at The Bellagio.

    By Cindi Avila

    Over the last decade the Las Vegas dining scene has won tourists over, becoming one of the best dining destinations in the country. Now, more restaurants are gambling with meat-free menus and hoping to hit the jackpot.

    There is no denying the trend toward less meat in the American diet. According to a new survey from Hunter Public Relations, 14 percent of Americans 18 and older (roughly 33 million) are incorporating less meat into their diets this year. And restaurants are adapting — even in Sin City.


    When resort magnate Steve Wynn became a vegan and mandated that all his restaurants in Las Vegas offer several vegan (no meat, dairy or eggs) options, he didn’t know what a winning proposition it would be. More than a year later, restaurants all over the Vegas Strip are trying to get a piece of the meat-free pie.

    While some upscale restaurants in the country are still turning their nose down at vegetarians and vegans, Wynn has pioneered a new way to craft dining options: All his menus feature separate sections (or even entire menus) with vegan items. There is no need to ask whether a certain soup is made with chicken broth or if there is pancetta in the pasta.

    Cindi Avila

    Quinoa pasta from Botera at The Wynn.

    Chef Tal Ronnen, a favorite of talk-show host and noted vegan Ellen DeGeneres, helped cook up the vegan food at the Wynn and Encore properties. He told us that the vegan menus fit right into each restaurant's signature style.

    For example: At Lakeside, chef David Walzog’s seafood-inspired restaurant, Ronnen said, "We came up with a vegan crab cake using hearts of palm braised in seaweed, then pulsed in a food processor to give the consistency of lump crab meat and a taste of seafood." As for the classic seafood soup, Ronnen said, "The clam chowder is made out of a cashew cream with smoked oyster mushrooms to simulate the texture of clams and give a smoky taste of bacon."   

    Cindi Avila

    Vegan chocolate cake from SW Steakhouse at Wynn Las Vegas.

    At Fleur in Mandalay Bay, the specialty is, of course, French food — a cuisine that typically is the least vegetarian-friendly. Celebrity chef Hubert Keller (“Top Chef Masters”) sat down with us to show off the greener side of his menu. He too plays off dishes that meat and seafood lovers are already accustomed to.

    His vegan bouillabaisse, for instance, is full of flavor, and filling to boot. And while most risottos use chicken broth as a base, Keller's proves that vegetable broth can also help the dish pack a punch.

    Keller told us he wants to ensure that vegetarians always feel included in the joyful dining experience at his restaurants. While many French restaurants just throw a bunch of vegetables on the plate for those who don’t eat meat, Keller puts lots of thought goes into the selections. "It all depends on the time of the year, since our vegetarian menus are season driven, and as a result, maximum flavors," he said.

    It’s no different at Michael Mina's eponymous restaurant in The Bellagio, where the San Francisco chef has crafted a five-course vegetable tasting menu with dishes like sunchoke soup and risotto with black truffle, butternut squash purée and sunflower seeds. “I believe the menu is popular because we offer flavorful, balanced dishes throughout the tasting menu,” he told us. “Guests always comment that while they were eating vegetarian, they always finish the tasting menu feeling satiated, and satisfied. That is the best compliment I can receive on a vegetarian menu.”

    In the ultrahip Cosmopolitan Hotel, Italian restaurant Scarpetta capitalizes on the meat-free trend with a separate vegetarian menu. It’s the first restaurant in the year-old hotel to have an all-veg menu. Many of the choices, like the roasted-braised lentils, are vegan as well. “I thought it was important to incorporate it as part of a thoughtful guest experience,” chef and owner Scott Conant said.

    Conant, also a judge on Food Network’s “Chopped,” says he doesn’t want a vegetarian’s meal to be an afterthought. “From a restaurant functionality standpoint, things operate better when we’re prepared in the morning instead of having to adjust later on.”

    Cindi Avila is a vegetarian and has been featured on Food Network. Follow her on Twitter @ChefCindi.

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  • 1
    Mar
    2012
    9:04am, EST

    Mob Attraction muscles in on Las Vegas

    Visitors to Mob Attraction Las Vegas can see an image of actor James Caan, who frequently portrays mobsters, in the skim room. (Courtesy Mob Attraction Las Vegas)

    By Rob Lovitt, msnbc.com contributor

    If you’re heading to Las Vegas any time soon, don’t be surprised if you find yourself in the middle of a mob war.

    On one side, there’s the new Mob Attraction at the Tropicana Las Vegas, set to open on March 1; on the other, the city-owned Mob Museum, which opened downtown on Feb. 14. Offering different takes on mobsters, gangsters and goodfellas, each one is hoping to stake out its own piece of the action.

    “It’s a new turf war,” said Anthony Curtis, president of LasVegasAdvisor.com. “It’s the South Strip boys against the downtown mob.”

    For those keeping score, the Tropicana attraction is technically reopening after its predecessor, the Mob Experience, went belly-up in September. “We had to create a new name, new logo, new everything,” said spokesman Spence Johnston.

    Like its predecessor, the Mob Attraction is, as the name suggests, more interactive attraction than cultural repository. Upon entering, visitors make their way through a series of immersive experiences that chronicle mob history from immigration — think Ellis Island with foghorns and the smell of saltwater — to a 1930s speakeasy to the back room of a casino where you get to decide whether a cheater gets to walk or take a ride into the desert.

    Along the way, videos by the likes of tough-guy actors, including James Caan, Frank Vincent and Tony Sirico, provide historical insights while real actors portray cops, bag men and bosses. According to Johnston, RFID badges will track visitors’ decisions at various points — for example, to participate in a shakedown or rat someone out — leading up to a final scene in which “they either get made or get whacked.”

    Either way, they live to tell the tale and, presumably, visit the gift shop and view the venue’s collection of artifacts, which include Meyer Lansky’s journals, a home movie of “Bugsy” Siegel and photos of Sam Giancana, Tony “The Ant” Spilotro and other assorted wise guys.

    “These are private belongings from their families,” said Johnston. “They give you a look into the personal lives of these guys. It’s a piece of American history.”

    Of course, whether there are enough Las Vegas–bound history buffs to support, not one, but two, mob attractions is an open question.

    “There’ll be some initial interest but I can’t imagine people coming back after they’ve seen them once,” said Alan Balboni, author of “Beyond the Mafia” and a professor at the College of Southern Nevada. “People still come here for the gambling and sex.”

    Slideshow: Viva Las Vegas!

    Ethan Miller / Getty Images

    Sin City is a major entertainment center and business travel destination, known for its carefully cultivated image, gambling and nightlife.

    Launch slideshow

    Rob Lovitt is a longtime travel writer who still believes the journey is as important as the destination. Follow him at Twitter.

    More on Itineraries 

    • Find your inner commando at Machine Guns Vegas
    • New Mob Museum highlights Las Vegas' history 
    • High stakes for dueling Vegas observation wheels 
    • Where to stay in Las Vegas with the kids 

     

     

     

     

     

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    Explore related topics: vegas, las-vegas, featured, us-travel, rob-lovitt, mob-attraction
  • 27
    Feb
    2012
    8:12am, EST

    Find your inner commando at Machine Guns Vegas

    Model and U.S. Air Force veteran Jeannie Duffy is one of the shoot hosts who is to provide training at Machine Guns Vegas.

    By Rob Lovitt, msnbc.com contributor

    Blam-blam-blam! Pa-pow-pow! Ber-t-t-t-t-t-t, ber-t-t-t-t-t-t!

    If that sounds like a good time, you may want to set your sights on Las Vegas’ newest attraction, Machine Guns Vegas (MGV), which opened its doors Monday. Part gun range, part ultra-lounge, MGV invites visitors to grab the automatic weapon of their choice — Uzis, AK-47s and more — and get in touch with their inner gangster or SEAL Team Six commando.

    “You’d be amazed at the number of people who come to Vegas and want to shoot a machine gun,” said co-owner Genghis Cohen. “It’s an experience you can’t have in a lot of places in the world.”


    Follow @msnbc_travel

    Gun ranges, of course, are nothing new but MGV puts a decidedly Sin City spin on the concept, a reflection, in part, of Cohen’s background in the city’s nightlife industry. He originally came to Las Vegas from his native New Zealand to open Tabu, the über-hip lounge in the MGM Grand.

    MGV takes a similarly stylish approach, albeit an alcohol-free one, complete with leather furniture, hardwood floors and a bevy of “Gun Girls” led by model and U.S. Air Force veteran Jeannie Duffy.

    Duffy and her fellow shoot hosts will be on hand to provide training — they’re all NRA-certified instructors — and help guests choose from a variety of shooting packages, such as: 

    • Mob ($100): think shotguns and “Tommy guns”
    • SEAL Team VI ($130–$160): Includes M-60 machine guns and other weapons used in the covert operation that killed Osama bin Laden
    • The Compound ($699): MGV’s VIP experience, which includes the use of 16 different firearms, including handguns and semi- and full-automatic weapons; use of a private lounge and firing lanes, and complimentary refreshments

    Such offerings will put MGV in more-or-less direct competition with The Gun Store, a Las Vegas institution that has been inviting visitors to fire off a few rounds for more than 20 years.

    Alas, for those seeking that sexy Vegas vibe, there are no heat-packing “Gun Girls” at The Gun Store. There are, however, two ordained ministers on staff because, yes, they do perform shotgun weddings complete with flowers, cake and weapon rentals.

    Slideshow: Viva Las Vegas!

    Ethan Miller / Getty Images

    Sin City is a major entertainment center and business travel destination, known for its carefully cultivated image, gambling and nightlife.

    Launch slideshow

    As for the new gang moving into town, Gun Store owner Bob Irwin isn’t worried. “It’s kind of like when Mandalay Bay opened,” he said. “Did Caesars Palace close? No, they built a new tower. It just draws more business to everybody.”

    And business is good, says Irwin, because shooting automatic weapons is ultimately just another entertaining attraction in a city that’s built on the concept of giving people the opportunity to do things they might not attempt at home.

    “We have all these things to do other than gaming — roller coaster rides, helicopter flights — and this is one of them,” he told msnbc.com. “It’s on a lot of people’s bucket list.”

    It also fits with Las Vegas’ never-ending commitment to pursuing new ways to entice visitors, whether it be with new hotels, more elaborate shows or the fact that two companies are currently competing to build sky-high observation wheels on or near the Strip.

    “Last year the big story was Dig This,” said Anthony Curtis, president of LasVegasAdvisor.com, referring to the attraction that lets guests operate bulldozers and other pieces of heavy equipment in a giant sandbox. “Not everybody wants to drink and gamble all day.”

    This year, says Curtis, MGV could fit that role. “People want to have different experiences; this one definitely qualifies. It sounds like it has a shot, so to speak.”

    More stories you might like:

    • New Mob Museum highlights Las Vegas' history
    • High stakes for dueling Vegas observation wheels 
    • Where to stay in Las Vegas with the kids 

    Rob Lovitt is a longtime travel writer who still believes the journey is as important as the destination. Follow him at Twitter.

     

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  • 14
    Feb
    2012
    9:23am, EST

    Where to stay in Las Vegas with the kids

    Kids do the Disk'O at The Adventuredome Theme Park, Circus Circus, in Las Vegas.

    By Bob Sehlinger, Frommers.com

    Luxury Las Vegas hotels are more affordable than ever, but some of these classic Vegas hotels are actually better suited for families.


    Follow @msnbc_travel

    Complete with spacious suites, on-site bowling alleys, mini-golf, and kid-friendly pools, check out these affordable family-friendly Vegas hotels both on and off the Strip.

    Slideshow: Top U.S. resorts with lazy rivers & cool pools

    Both Excalibur and its North Strip sibling, Circus Circus, were designed with families in mind and feature regularly scheduled free entertainment and large arcades. Circus Circus edges out the Excalibur with its own theme park (including rides for all ages) and miniature golf.

    For toddlers, Circus Circus offers a midway, clowns, and jugglers. The Excalibur also has jugglers and throws in puppet shows and story times as well.

    More info: Excalibur (tel. 800/937-7777 or 702/597-7777; www.excalibur.com); Circus Circus (tel. 800/634-3450 or 702/734-0410; www.circuscircus.com)

    Most family-friendly hotel off the Strip: The Orleans

    The Orleans has a bowling alley with 70 lanes and an 18-screen movie theater. On-site child care means that parents can easily escape to the spa or for a dip in the pool. A free shuttle to the Las Vegas Strip runs about every 30 minutes.

    More info: tel. 800/ORLEANS (675-3267) or 702/365-7111; www.orleanscasino.com

    Best view: Stratosphere Casino, hotel & tower

    Unless you are on a low floor, at night, you should get a view of something sparkling no matter where you stay. But the view standing on the tower atop the Stratosphere, located at the northernmost end of the Strip, tops them all.

    More info: tel. 800/998-6937 or 702/380-7777; www.stratospherehotel.com

    Best suite deals close to the Strip: Carriage House

    The Carriage House offers plenty of room for families in a nongaming environment a block from the Strip (you'll find this property between the Planet Hollywood and MGM Grand hotels).

    A full kitchen in each suite also makes eat-in meals an option. And unlike some other Vegas hotels, there's full cable TV with more than 40 channels, along with Nintendo at an hourly rate, plus free board games.

    More info: tel. 800/221-2301 or 702/798-1020; www.carriagehouselasvegas.com

    Best pool: The Flamingo

    You can bob on a lazy river ride or bodysurf the gentle swells in the pools at both the (otherwise not quite kid-friendly) Mandalay Bay or the Monte Carlo Resort & Casino, but the best pool scene for kids is at The Flamingo, where five pools, two whirlpools, a kiddie pool and waterslides are set in a tropical environment complete with exotic birds and koi ponds.

    The Flamingo also has one of the best hotel buffets for families: Kids 7 and under can eat for a discount price at breakfast, brunch and dinner, with a view of birds, habitat and fishponds.

    More info: Mandalay Bay (tel. 877/632-7800 or 702/632-7777; www.mandalaybay.com); Monte Carlo Resort & Casino (tel. 800/311-8999 or 702/730-7777; www.montecarlo.com); The Flamingo (tel. 800/732-2111 or 702/733-3111; www.flamingolasvegas.com)

    Most peace & quiet off the Strip

    Staying in Henderson at the Green Valley Ranch resort will give you plenty of peace and quiet in luxurious surroundings, plus entertaining activities for the children (including an on-site multiplex). There's a casino, but adults can avoid it completely and just play golf or sun by the pool.

    More info: tel. 866/782-9487 or 702/617-7777; www.greenvalleyranchresort.com

    More from Frommers.com

    • 100 family roadtrips for this summer 
    • Worst-case scenario cruise handbook
    • 10 best honeymoon spots in Hawaii

     

     

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  • 14
    Feb
    2012
    9:03am, EST

    New Mob Museum highlights Las Vegas' history

    A wall of images of mobsters is displayed Feb. 13 at The Mob Museum in Las Vegas. The museum, also known as the National Museum of Organized Crime and Law Enforcement, opens on Feb. 14. The museum chronicles the history of organized crime in America and the efforts of law enforcement to combat it.

    By Rob Lovitt, msnbc.com contributor

     

    The promoters of Las Vegas’ newest museum would like you to say hello to their little friends. Opening on Feb. 14, The Mob Museum chronicles the lives — and often gruesome deaths — of Al Capone, “Bugsy” Siegel and a rogue’s gallery of crooks, hoods and Mafioso.

    “You can’t tell the story of Las Vegas without talking about organized crime,” said Jonathan Ullman, the museum’s executive director. “It’s part of the genesis of the city as the destination that it became.”

    Or, as three-time mayor and former “mob attorney” Oscar Goodman puts it: “Las Vegas is unique. Our founding fathers were alleged mobsters.”

    Capone, Gotti, Luciano - all infamous, and all now part of a notorious collection. TODAY's Amy Robach got an offer she couldn't refuse to visit the first-ever mob museum.

    Goodman, in fact, had a seminal role in the development of the downtown museum, proposing the idea 10 years ago when, as mayor, he oversaw the transfer of Las Vegas’ federal courthouse and post office to the city. The building, it turns out, had been one of the sites for the landmark Kefauver hearings, a U.S. Senate investigation of organized crime in the early 1950s.

    The museum, which operates under the full name of the National Museum of Organized Crime and Law Enforcement, features 17,000 square feet of exhibit space, which, according to Ullman, is fairly evenly split between a history of the mob and the efforts of the G-men, police and elected officials who fought it.

    Isaac Brekken / AP

    Former "mob attorney" and Las Vegas Mayor Oscar Goodman is pictured Feb. 13 at The Mob Museum in Las Vegas.

    Among the former, exhibits tell the stories of Siegel, Meyer Lansky and other early Vegas operators, along with those of latter-day thugs, including Sam Giancana, John “the Teflon Don” Gotti and Frank “Lefty” Rosenthal, the role model for casino owner Sam “Ace” Rothstein, aka Robert De Niro, in “Casino.”

    Signature exhibits include the wall from the infamous St. Valentine’s Day massacre in 1929, the barber’s chair in which Albert Anastasia met his gruesome end in 1957 and a film that explores Hollywood’s ongoing fascination with wiseguys, goodfellas and other made men. Given the subject matter, it should come as no surprise that some exhibits include graphic images depicting violence, prostitution and other illicit activities, and while there are cautionary signs throughout the museum, it may not be appropriate for small children. 

    On the other side of the law, visitors can explore the efforts of famous mob-busters, including Eliot Ness, J. Edgar Hoover and Joe Pistone, who is perhaps better known by the name he adopted during six years undercover in the Bonanno and Colombo crime families: Donnie Brasco.


    Follow @msnbc_travel

    According to Michael Green, a history professor at the College of Southern Nevada and a consultant to the museum, the goal is not to glamorize gangsters but to tell both sides of a story that encompasses immigration, Prohibition, the criminal justice system and the influence of popular culture.

    “History is sometimes beautiful and oftentimes ugly,” he told msnbc.com. “If we can tell the truth, people will come out not feeling that we glamorized it but that we informed them.”

    As for Goodman, he, as is his wont, clearly hopes people will also be entertained. When asked if he’d contributed any of his (alleged) mob-related memorabilia, he mentioned one item in particular, the briefcase he used while defending the likes of Lansky, Rosenthal and Tony “The Ant” Spilotro.

    “I used to leave Las Vegas with it empty,” he said, “and come back with it full of Mr. Green.”

    Slideshow: Viva Las Vegas!

    Ethan Miller / Getty Images

    Sin City is a major entertainment center and business travel destination, known for its carefully cultivated image, gambling and nightlife.

    Launch slideshow

    More on Itineraries

    • High stakes for dueling Vegas observation wheels
    • Where to stay in Vegas with the kids 
    • Don't worry, be happy ... in Tucson?

    Rob Lovitt is a longtime travel writer who still believes the journey is as important as the destination. Follow him at Twitter.

     

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  • 9
    Jan
    2012
    8:43am, EST

    MGM Grand lion exhibit roaring to a close

    AP Photo/Las Vegas News Bureau, Brian Jones

    Visitors watch lions play at the MGM Grand Hotel and Casino Lion Habitat in this 2008 file photo.

    By Elaine Porterfield, msnbc.com contributor

    A slower economy and changing times are taking their toll on one of the most well-known hotel-casinos in Las Vegas.

    MGM Grand is shuttering its popular free lion exhibit on Jan. 31, and the mega hotel and casino is closing its once groundbreaking Studio 54 nightclub in early February.

    “It’s something of a big deal,” said Anthony Curtis, publisher of the Las Vegas Advisor, a consumer-oriented travel newsletter. “Studio 54, when it came to Vegas, pretty much kicked off the Vegas of today. Prior to Studio 54, only a few places had stuck their toe into the nightlife, the wilder night scene. It was big in the day — back in the ’90s, it was a happening thing. But it’s since been surpassed.”

    It’s no secret Las Vegas has been affected by the sour economy — annual visitor rates fell with the recession, from 39.1 million in 2007 to 34.4 million in 2010, according to the Las Vegas Convention & Visitors Authority. 

    Casinos and hotels are doing everything they can to attract ever-scarcer tourist dollars. That means turning a hard eye on attractions that are facing too much competition, such as the plethora of night clubs all going after a slice of the same pie, Curtis said.

    “It’s part and parcel of what made Vegas vulnerable to the bad economy,” he said. “There was too much of everything in Vegas to support. People aren’t coming in spending money like nuts like they were five years ago. The older places just really couldn’t make it anymore. You need the latest and greatest.”

    Ethan Miller/Getty Images for MGM Resorts International

    Rappers Treach, left, and Vin Rock of hip-hop group Naughty by Nature perform in Las Vegas at a post-fight party for UFC 116 and birthday celebration for mixed martial artist Wanderlei Silva at Studio 54 inside the MGM Grand Hotel-Casino in July 2010.

    As for the lions, well, their day has come, too. Lions are practically synonymous with the hotel — home to 5,000 rooms and one of the world’s largest casinos — but it’s time to change things up as part of a major renovation of the property, said hotel spokeswoman Yvette Monet. Iconic bronze statues of lions will remain on the property.

    The free exhibit, which opened in 1999, showcases real lions roaming around — or sleeping — in a habitat. The lions don’t actually live there — they’re brought in from a ranch run by an animal trainer. The exhibit closes Feb. 4, Monet said.

    “It’s part of a $160 million overall renovation,” she said. “We’re also doing a revamping of all hotel rooms. We’ll be making changes to the casino and public areas as well. We’re always looking for a fresh attraction, a fresh product for our customers, to keep the MGM Grand fresh and new.”

    Monet said she had no information yet on what would replace the lion habitat.

    Curtis wasn’t surprised the lions are being sent back to their ranch. “It was a cool free thing,” he said. “They could afford to do that when people were coming and throwing money around like crazy. It drew more legs into the place. But now they’ve got to be more targeted ... They made a decision to go for that nightlife crowd, not the day, fanny-pack crowd.

    “The whole marketing emphasis has shifted. They want to attract the young, money-spending crowd.”

    Slideshow: Viva Las Vegas!

    Ethan Miller / Getty Images

    Sin City is a major entertainment center and business travel destination, known for its carefully cultivated image, gambling and nightlife.

    Launch slideshow

     

    More stories you might like:

    • Long live the King! Elvis museum opens in Germany
    • To go or not to go? 11 places with a bad rap
    • C'mon in, the water's #%$@ing freezing

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  • 18
    Oct
    2011
    9:38am, EDT

    The best new attractions in Las Vegas

    By Andrea Bennett, Travel + Leisure

    The Neon Museum, Inc.

    The Neon Museum in Las Vegas opens May 2012.

    It’s always been a mystery: What lies behind the walls of Wayne Newton’s Vegas estate? Penguins and Elvis memorabilia, as it turns out. And come next spring, when Newton’s Casa de Shenandoah opens as a museum, you’ll be able to see this collection for yourself.

    And this glimpse into the life of “Mr. Las Vegas” is just the beginning. In fact, the city is having something of a renaissance, opening up new restaurants, clubs, museums, and other venues at a fantastic rate and returning Sin City to the ever-changing kaleidoscope it once was.

    Slideshow: See the rest of the list

    That time of change was less than 10 years ago, when Las Vegas was in the middle of a no-holds-barred building boom. The historic downtown was about to undergo huge changes. A burgeoning arts district was gaining cachet. Mega condo-hotels were coming. George Clooney was going to ignite the Strip with a giant mixed-use property.

    But things happen, and Vegas seemed to be put on a giant “hold” for several years. The only major plan that was actually completed was the awe-inspiring multihotel, retail, and restaurant complex, CityCenter. This was no small achievement, of course: it included the Mandarin Oriental and Aria hotels; Crystals shopping center; and nearby, the Cosmopolitan Las Vegas, with a slew of superlative restaurants. CityCenter was so popular it completely vacuumed people off the Strip and deposited them firmly in its fun and artsy atmosphere.

    Now the excitement of CityCenter has spilled over into the entire city: new restaurants, museums, and clubs have either recently opened or are on target for 2012. Some of them you’ll find downtown, which the city is focused on really revitalizing this time. At its heart will be the most anticipated cultural venue in recent Las Vegas history: the $450 million Smith Center for the Performing Arts, which was built for symphonies, not Celine.

    Even the Las Vegas steak restaurant has received a refresh. The new 35 Steaks and Martinis, in the Hard Rock Hotel, marries a 35-day aged, 35-ounce prime steak with “Wines that Rock,” including labels by Pink Floyd and Led Zeppelin.

    So even if you visited Vegas recently, don’t assume it’s still the same. And don’t head to Sin City without checking out our list of the newest and best things to do.

    More Articles from T+L

    • Sin City's best restaurants
    • Secrets of the Vegas Strip (mall)
    • Vote in our first-ever Landmarks Survey

     

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  • 27
    Sep
    2011
    8:17am, EDT

    Popular Vegas zip line expanding

    By Chris Rodell, msnbc.com contributor

    Sure, zip lines looked fun to Jeff Victor. But the ones he saw all took too long, cost too much, and required lots of bug spray, sunscreen and inoculations against exotic jungle diseases.

    So he built one himself.

    That’s what happens when you’re the president of the Fremont Street Experience in Las Vegas. 

    “Every time I saw one of these, they cost like $150 and took about four hours,” says Victor. “That’s a big chunk of time if you’re on vacation. I thought, ‘Wouldn’t it be cool to have one of these run right down Fremont Street for people to just give it a try?’”

    They’ve done more than given it a try. They’ve tried and tried it again and again.

    “I’ve done it more than two dozen times,” says Vegas resident Dara Ness. “Whenever anyone comes from out of town, I always take them to do the zip line. My son Aden is 7 and he wants to do it every chance he gets. We just love it.”

    Most of the world’s zip lines traverse jungle canopies or desolate landscapes. Urban zips have been gaining in popularity after a temporary zip line at the 2010 Winter Olympics in Vancouver earned raves.

    But it’s difficult to imagine any urban zip line that will ever match the flashy pizzazz of the Fremont Street Experience.

    Passengers scale a 65-foot tower and are strapped into a dangling harness. A gentle shove and gravity does the rest.

    “You take off about 30 mph with the traffic 40 feet below your feet and then it's into Fremont Street Experience where you’re practically surrounded by the largest video screen on the planet,” Victor says. “There’s a real celebrity exhibitionist factor to it. Everyone’s looking at you and waving. People are screaming and just having a blast. It’s a real special feeling.”

    Cost: $15 during the day; $20 when the lights come on and the Vegas magic begins.

    The zip line began making its first runs last October and has proven so successful Victor is announcing plans to extend it.

    “We’re doubling the length and capacity,” he says. “We’re adding four more lines and adding another tower that’ll run for 1,600 feet. We hope to have the new lines open in February.”

    More on Overhead Bin

    • High stakes for dueling Vegas observation wheels
    • Vegas showgirls strut their stuff to save you money
    • Kinzua Sky Walk opens at historic site

    Chris Rodell is a Latrobe, Pa., contributor who blogs at www.EightDaysToAmish.com.

     

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Rob Lovitt

Rob Lovitt is a longtime travel writer who still believes the journey is as important as the destination. Follow him at Twitter (http://twitter.com/roblovitt).

Chris Rodell

Chris Rodell lives in Latrobe, Pa., and, yes, he's friends with Arnold Palmer. He's ridden most everything with either legs or wheels and always prefers the train. He blogs at www.EightDaysToAmish.com

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